Managing Director, Digital
Telegraph Media Group

Dora is Managing Director, Digital at The Telegraph Media Group.


Prior to this she was responsible for running the Yahoo EMEA Programmatic Marketplace. Her team focused on data-driven programmatic video, display, and native media sales via the Brightroll Exchange, as well as Brightroll DSP enterprise sales. She was also responsible for supply & data acquisition, analytics & insights and marketplace health.


Before this, Dora was Yahoo's Head of Optimisation, where she led a team of analysts across six markets and was responsible for campaign management, analysis, and performance. She started working at Yahoo following the acquisition of Blue Lithium – the US start-up ad network – in 2007, where Dora was an early UK employee, creating and leading the client service and optimisation team for display advertising.


Dora's digital career began back in 2003, at the search engine Ask Jeeves, where she was the UK Travel Editor, responsible for the travel vertical’s search relevancy results.

Judging panel

Lara Izlan

Director, Commercial Platforms & Operations
Auto Trader UK

Nick Reid

EMEA Head of Agency

Cadi Jones

Commercial Innovation Director
Clear Channel UK

Filippo Salmaso

Global Programmatic Media Manager
Volkswagen AG

James Brown

EMEA Managing Director
Rubicon Project

Ellie Edwards Scott

Digital Consultant
Glomex Ltd

Simon Halstead

Head of Open Demand EMEA
Oath Ad Platforms

Dora Michail

Managing Director, Digital
Telegraph Media Group

Hossein Houssaini

Global Head of Programmatic Solutions

James Diba

Client Partner
The Programmatic Advisory

Joanna Burton

VP European Strategy

Greg Carroll

‎Director of Programmatic Advertising UK

Paul Wright


Henry Eccles

Head of UK Commerce, Global Partnerships EMEA

Matt O'Neil

General Manager
The Media Trust