“I am always excited to see the best of what our industry has to offer and the DTAs constantly deliver! As always I am looking for true signs of innovation and something that gives us a view or at least an insight as to the next step in reaching the consumer in the best way”
With over ten years’ experience in digital, Greg has spent the last 6 years specifically focused on programmatic advertising, working across ad tech companies, agencies and media owners. As director of programmatic advertising EMEA for King, he is responsible for overseeing the relationships between King and all agency trading desks, ad tech partners and 3rd party vendors.
Greg joined King last year as they launched its premium advertising product. As former UK Country Manager at StickyADS.tv, a leading European SSP before its acquisition by Comcast last year, he oversaw broadcaster, publisher and agency partner teams in the UK.