Lara joined Auto Trader in 2015, and is responsible for the structure and strategy of the business’ commercial advertising platforms and operations. Originally joining to lead the programmatic and audiences team, her role has grown to jointly manage a talented team covering programmatic, data & audiences, analytics & insights, ad technology and campaign management functions.
Lara and her team launched Auto Trader’s first data management platform, built an in-house media buying team and developed a commercial strategy for the company’s first-party automotive intent data. In 2017, Lara was named to the ‘50 Women in Ad Tech’ list.
Prior to joining Auto Trader, Lara spent seven years at the Telegraph - first working on digital strategy and analytics, before moving into advertising in 2011 where she the built the Telegraph’s programmatic business.
Lara previously worked for Disney, AOL, a Silicon Valley mobile start-up, and as an equity investment analyst. Lara holds an MBA from London Business School, a Masters in Social Psychology from London School of Economics, and an Economics degree from Harvard University.